Design · Reveal
Victoria Kortsenshteyn.
This is the design direction for the new site: the look, the structure, and the reasoning behind each choice. Watch the walkthrough, then read the notes, each one stands on its own.
The homepage
Calm, fast, and premium from the first second. A single clear promise, a warm portrait, and a book button that follows you down the page. Hebrew and English share one layout, so neither feels like a translation.
Treatments & pricing
Every treatment gets room to breathe: a plain-language description, an honest price, and a book button. No PDFs, no guessing. This is the page that turns a browser into a booking.
About & trust
Your story and credentials, told with space and restraint. It's what separates you from a clinic, so it leads with you, not a stock photo.
In context
Built mobile-first, because most bookings start on a phone in a spare moment. The same calm holds from a six-inch screen to a desktop.
Did We Hit the Mark.
Found on Google
When someone searches for medical massage in Jerusalem, you're the one they find.
Calm, fast, premium
A site that loads instantly and feels as calming as your treatments.
Books while you sleep
A booking and gift-card flow built to convert, so you wake up to new reservations.
Where This Could Go.
Hebrew SEO engine
A steady stream of treatment and wellness articles in Hebrew to own the Jerusalem search results over time.
Booking automation
Reminders, follow-ups, and rebooking nudges so your calendar fills itself.
Gift-card season
A seasonal gifting push around the holidays, the highest-margin bookings you can make.